Resources > Communications Resources

Communications Resources for Grantees and Other Nonprofit Organizations

As featured in the TCWF 2005 Annual Report

The following list of communications resources for Grantees and other nonprofit organizations contains resources that examine the role of communications and recommends an array of tactics that can help further the missions of nonprofit organizations. This section also features resources on such topics as developing a strategic plan, advancing policy and advocacy issues, working with the media, creating advertisements and framing issues.

Alliance for Justice, a national association of environmental, civil rights, mental health, women's, children's and consumer advocacy organizations has worked to advance the cause of justice for all Americans, strengthen the public interest community's ability to influence public policy and foster the next generation of advocates.

“American Opportunity: A Communications Toolkit,” produced by the Opportunity Agenda in collaboration with the Spin Project, 2006.

Association of Health Care Journalists — website features easy-to-access resources for reporters, editors and others covering health news.

“Communications Toolkit – A Guide to Navigating Communications for the Nonprofit World,” by Cause Communications, 2005.

"Media Advocacy and Public Health: Power for Prevention," by Lawrence Wallack, Lori Dorfman, David Jernigan, Makani Themba, published by Sage Publications, 1993.

"News for a Change: An Advocate's Guide to Working With the Media," by Lawrence Wallack, Katie Woodruff, Lori Dorfman, Makani Themba-Nixon, and Iris Diaz, published by Sage Publications, 1999.

"Promoting Issues and Ideas: A Guide to Public Relations for Nonprofit Organizations," by M. Booth & Associates, Inc., published by The Foundation Center, 1995.

"The Sixty-Second Guide to Working Effectively With the News Media," a pamphlet by the Independent Sector.

SPIN Project, a media technical assistance organization that provides public interest advocacy designed to develop the capacity of grassroots groups to shape public opinion and garner positive media attention.

"Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan," by Janet M. Radtke, published by John Wiley & Sons, Inc., 1998.

"Why Bad Ads Happen to Good Causes and How To Ensure They Won't Happen to Yours," written by Andy Goodman and published by Cause Communications, 2002.