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Rebuilding Post-Wildfires: Investing Differently for Equitable Recovery

In January, Cal Wellness Director of Investments Javier Hernandez visited Altadena with colleagues to mark the one-year anniversary of the wildfires.


A year ago, the Eaton and Palisades Fires tore through Los Angeles County, displacing nearly 150,000 people and destroying more than 16,000 homes and buildings. The devastation was immense. But what stayed with me was the disparity in who recovers quickly, who struggles, and who risks being pushed out altogether.

Families with savings, strong insurance coverage, and access to financing are often able to rebuild first. Families without those resources—disproportionately communities of color—face a very different reality.

As cash buyers move quickly to purchase lots, longtime residents navigate stalled or inadequate insurance claims, complex government assistance systems, and limited access to credit. Pressure mounts to sell or leave. We saw this play out in Altadena and Pasadena, echoing patterns that followed Hurricane Katrina, the Camp Fire in Paradise, and COVID.

When recovery relies solely on conventional markets, it deepens existing inequities. If we want people to remain rooted in the communities they love, especially communities of color and low-income communities, we have to change how dollars flow after a disaster.

Why We Came Together

This conviction led us at Cal Wellness to convene a group of impact investors about a month after the fires to launch the Los Angeles Wildfire Recovery and Rebuilding Collaborative. Anchored at the California Community Foundation (CCF), the collaborative brings together foundations, health systems, banks, and other mission-driven investors who do not typically invest side by side.

Our goals are straightforward but ambitious: reduce fragmentation, accelerate access to capital, and ensure resources reach community-led efforts that help residents rebuild on their own terms. With long-term rebuilding underway, we are inviting additional partners to join this work.

What We’re Building

Foundations can often move quickly after a disaster to provide grants. Just over a week after the fires, for example, Cal Wellness committed $1.1 million. That support is essential. But long-term, equitable recovery requires more—both because of the scale of need and the timeline of rebuilding.

It requires larger pools of financing that are flexible, patient, and affordable. The collaborative allows us to blend different types of capital, including investments willing to accept below-market returns. This enables us to offer low-cost financial tools aligned with real recovery timelines, and to increase the amount of funding available.

Our goal is to raise $100 million. CCF has seeded the fund with a $30 million commitment. To reduce the burden on funders and community-based organizations, we created a shared back office. Led by Avivar Capital, it streamlines due diligence and monitoring for funders and creates one application portal for community organizations.

Equitable recovery is not just about rebuilding structures. As Antwone Roberts, CCF’s Vice President of Community Investment and Engagement, puts it, it’s about supporting people as they rebuild their lives. By aligning diverse sources of capital around community priorities, we help residents retain control and rebuild on their own terms.

Testing Different Tools for Financing

Cal Wellness tested this approach early after the Eaton Fire through two low-cost, long-term loans (what we call program-related investments).

The first was a $2 million investment with Neighborhood Housing Services of Los Angeles (NHSLA), which leads the Restore the Legacy LA coalition. This network of more than 80 organizations works to ensure recovery remains within reach for longtime Black and Latino homeowners in Altadena. Their efforts include interim housing, ADU construction, case management, and land banking. By acquiring and holding land, they create a real opportunity for families to repurchase and remain in their community.

Rebuilding after a disaster requires both capital and intention, NHSLA President and CEO Lori Gay reminded us. Communities need a path to financially demanding, long-term solutions that allow them to shape their future. Our investment was a first step on that path.

We also made a $1 million investment in Greenline Housing Foundation, a Pasadena-based nonprofit providing stable interim housing through direct leasing, rental assistance, and construction financing. Greenline acquires properties at risk of speculative resale and holds them until families can reclaim them.

In November, Greenline’s president, Jasmin Shupper, called me with an opportunity that captured exactly why this work matters. After the Eaton Fire destroyed the building housing a longtime martial arts studio in Altadena, the landlord planned to sell. The studio owner hoped to raise enough money to buy the property. Could they use Cal Wellness funds help?

We said yes. Greenline purchased the property, giving the studio owner time to work toward buying it back and rebuilding. From the beginning, Shupper understood that land would be central to recovery. It’s not just about acquiring lots, she told us. It’s about protecting a community’s right to exist where it always has.

These approaches appear to be making a difference. A UCLA study released in October found that home sales in Altadena have remained similar to pre-fire levels, with relatively few Black, Latino, and Asian residents selling to investors. Through the collaborative, we hope to multiply this impact.

Looking Ahead

Coordinated investment works. It moves capital faster, reduces duplication, and helps ensure resources reach the frontlines. More importantly, it reinforces a deeper truth: who controls land and capital shapes the future of a community.

Preserving that control is essential to long-term resilience. Whether responding to wildfires or displacement pressures from events like the Olympic Games, we need investment infrastructure and trust-based relationships that can respond to systemic challenges.

When we work together, recovery doesn’t just happen faster. It happens more fairly. We invite you to join us in this work.

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